Website redesign
Definition
A redesign is the rebuild of your website: new design, new architecture, often new technology, keeping what works and migrating your existing visibility.A redesign is not a facelift. Changing the colours of a site that does not convert is repainting a house with cracked foundations. A real redesign starts from the fundamentals: who is this site for, what must it trigger, why does the current one fail.
The typical flow: scoping (goals, audiences, structure), the design of the page templates, development, content carry-over, then launch with a redirect plan to preserve your visibility. Count about twelve weeks for a seriously run project, the calendar including your approvals and content gathering.
The right moment? When the signals pile up: dated image, no inbound enquiries, technical dependency, neglected mobile. We listed the objective clues in the 7 signs it is time to rebuild your website.
Budget-wise, a redesign is partly fundable: the Brussels Prime Digitalisation grant can cover a significant share of the project.
Before launching a redesign, inventory what already works: pages that rank, content that converts. A redesign that starts from scratch everywhere also throws away what was working.