Website redesign
Definition
A redesign is the rebuild of your website: new design, new architecture, often new technology, keeping what works and migrating your existing visibility.A redesign is not a facelift. Changing the colours of a site that does not convert is repainting a house with cracked foundations. A real redesign starts from the fundamentals: who is this site for, what must it trigger, why does the current one fail.
The typical flow: scoping (goals, audiences, structure), the design of the page templates, development, content carry-over, then launch with a redirect plan to preserve your visibility. Count from four weeks for a seriously run project, the calendar including your approvals and content gathering.
The right moment? When the signals pile up: dated image, no inbound enquiries, technical dependency, neglected mobile. We listed the objective clues in the 7 signs it is time to rebuild your website.
Budget-wise, a redesign is partly fundable: the Brussels Prime Digitalisation grant can cover a significant share of the project.
Before launching a redesign, inventory what already works: pages that rank, content that converts. A redesign that starts from scratch everywhere also throws away what was working.
Frequently asked questions
Not if it is prepared: an inventory of the pages, 301 redirects address by address and monitoring after the switch. Losses come from redesigns that change addresses without telling the search engines.
There is no magic lifespan: a site gets rebuilt when it stops producing (enquiries, credibility, autonomy), not on a fixed date. Well built and maintained, a custom site works for many years.