The KernWeb blog
Advice for a website that converts
Website design, SEO, design, budget: what ten years of web projects taught us, without jargon.

Why website prices vary tenfold: Spider-Man in 10 minutes, 1 minute, 10 seconds
Why two quotes for "the same website" range from €1,500 to €15,000: Spider-Man drawn in 10 minutes or 10 seconds, the fast, cheap, good triangle, debt, maintenance and the questions to ask.
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Cheap website: the real options in 2026, and the ones that waste your money
Free, €99 with AI, a Wix or Squarespace rent, a €500 provider or a site of a few pages framed by a designer: the real options for a cheap website in 2026, when you can afford one, and the cases where the money is simply lost.
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Is Wagtail secure? The facts, 2026 advisories included
Yes, on two conditions: an up-to-date site and protected accounts. What Django protects out of the box, the ten Wagtail security advisories published in 2026 (all limited to admin accounts), the OWASP audit, and the comparison with WordPress in figures.
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How to build a website in 2026: the five ways, from static to AI
Static, rented platform, CMS, custom or AI: the five ways to build a website in 2026, with what each costs upfront and afterwards, what it allows and who it suits. Prices checked at the source.
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Wagtail LTS: which version should your website run in 2026?
7.4 LTS from May 2026 is maintained until November 2027; 6.3 LTS has not been since May 2026. The full calendar, what a long-term support release changes for your website, and what to do if yours has fallen behind.
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What are the most used search engines in the world in 2026?
The short answer: Google, with 91% of worldwide searches and 89.5% in Belgium. But one search in ten happens elsewhere: Bing, national engines, AI assistants. Real figures country by country, what GEO changes and what IndexNow is for.
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French and Dutch website in Belgium: do you have to translate everything?
The short answer: no. Translate the pages that generate enquiries first, then the rest as traffic justifies it. When Dutch is a must in Belgium, what to translate first, how to structure URLs and what it really costs.
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Wix or custom website: which should your business choose?
Wix is perfect for testing a business on a minimal budget. As soon as the site must carry your credibility and generate enquiries, custom takes the lead. Honest comparison, verified prices.
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Web agency or freelancer: who should build your website?
A good freelancer is unbeatable on a simple, well-framed project. An agency puts several trades around the project and survives the unexpected. The real criterion is not price: it is the risk your business can absorb.
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Webflow or Wagtail: which platform for your professional website?
Webflow shines for a design site built quickly by a marketing team, rented. Wagtail wins when the site must last, be multilingual, integrate with your tools and belong to you. Prices verified at the source.
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Template or custom website: the honest comparison
A template makes an excellent first website: fast, cheap, online right away. Custom becomes the right choice at the second site, when you know what the site must produce and differentiation matters.
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Which pages should a real estate agency website include?
The short answer: seven pages, one of which counts more than all the others: the valuation page, the gateway to mandates. The detail page by page, with the mistakes we see everywhere.
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Which pages should an architecture firm website include?
The short answer: six pages, carried by a portfolio that tells the projects instead of stacking them. The detail page by page, with the mistakes we see everywhere.
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Which pages should a restaurant website include?
The short answer: six pages, a menu as a real web page rather than a PDF, booking reachable everywhere and practical info at a glance. The detail, with the sector's classic mistakes.
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Which pages should a non-profit website include?
The short answer: seven pages, a crystal-clear mission on the home page, proof of impact, a frictionless donation journey and the transparency that reassures donors and partners. The detail page by page.
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Ten years of Wagtail: why we never switched CMS
Google, NASA, the NHS, Oxfam. What ten years of Wagtail taught us, who actually runs on it worldwide, and how to tell whether it is the right call for you.
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How much does a professional website cost in Belgium in 2026?
The real price ranges for a professional website in Belgium in 2026, what drives the budget, and how we quote a project.
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Wagtail vs WordPress: which CMS for your professional website in 2026?
WordPress runs 40.2% of the web, Wagtail powers Google, NASA and the French State. Security in figures, AI, five-year cost, 2026 releases: the criterion-by-criterion comparison, and the cases where WordPress remains the right choice.
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