No-code
Definition
No-code tools (Squarespace, Wix, Webflow, and AI generators) let you build a website without writing code. Fast and affordable, they also have structural limits you should know.No-code has democratised website building: in a few days, on a monthly subscription, you get a presentable site. To validate a starting business, test a market or establish a first presence, it is a perfectly rational choice.
The limits come with growth. First, differentiation: no-code sites rest on layouts shared by thousands of businesses, including your competitors. Then ownership: you rent your presence; the day the platform changes its prices, its rules or shuts down, you start over. Finally, evolvability: business integrations, proper multilingual, specific features eventually hit the tool's walls.
So the right question is not "no-code or not?" but "what stage are you at?". A validation site: no-code. A site that carries the credibility and client acquisition of an established company: custom-built, and yours.
That is the logic of our packages: Solo and Start, built with AI and framed by a designer, to get started with a website you own; Business and Premium, on Wagtail, when the website carries your growth. For the substance of the debate, read how much a professional website costs.
If you are on no-code today, export your content regularly (text, images, articles). On the day you migrate to custom, you will save weeks.
Frequently asked questions
For a simple first site managed alone, often yes. As soon as the project calls for a design of your own, integrations or multilingual content, the tool shows its ceilings: no-code postpones the need for a team, it does not remove it.
No-code rents you a platform: the site lives with the vendor. An AI-generated site produces code that belongs to you. It is the option we chose for our Solo and Start packages.