Websites for business, executive and career coaches
A website that makes you credible with executives and HR
Your clients are executives, managers and HR directors who compare three coaches before calling one. We design business coach websites that present your coaching programmes, your certifications and your outcomes with the sobriety this audience expects. Solo package from EUR 1,500 excl. VAT to start, custom website when the business grows. From Brussels.
Solo package from EUR 1,500 excl. VAT to start, Start and Business as the business grows. Details further down this page.
What your clients look at
The programmes
Executive coaching, onboarding into a new role, career transition, team coaching: each programme with its length, number of sessions and objectives. An HR director wants to be able to put it in a budget.
Credibility
Certifications (ICF, EMCC), supervision, years of practice, sectors known, references. B2B checks before calling.
Getting in touch
A scoping call bookable in your calendar, and a professional address. No endless form, no chatbot.
What we build for business coaches
Two levels, depending on your business. The Solo website, a few sober pages that present your programmes and lead to the scoping call, live in ten working days. Or a full custom website, with pages per programme, case studies, a blog and HR resources, when your practice justifies it. In both cases, the website belongs to you.
- One page per programme: objectives, format, length, indicative rates, so the company can decide fast.
- B2B proof: certifications, supervision, sectors coached, executive testimonials with their consent.
- Anonymised case studies: the starting situation, the work done, what changed. The format HR directors read.
- Booking linked to your calendar: scoping call in two clicks, without an email exchange.
- Content that positions you: a blog or newsletter on management, when you want to own those topics.
- Multilingual: FR, NL and EN for Brussels-based and international companies.
- A path to grow: the Solo website evolves into a full website when you build a practice or launch programmes.
Business coaching sells on trust, not on effect. No superlatives, no performance promises: a method explained, a visible ethical framework, outcomes described with restraint. Texts are validated with you before publication, and testimonials are published with their authors' written consent.
Solo, Start or Business: three packages, depending on where you are
At the start, a business coach does not need ten pages, just a few that hold up in front of an executive: that is Solo, up to five pages, a designer who frames it, a budget from EUR 1,500, a deadline that is kept. As the practice takes shape, Start and then Business take over, keeping your domain name and the rankings you have earned.
Solo
€1,500
Starting price, excl. VAT. For the independent coach: the showcase website, live within ten working days of receiving your content.
- Up to 5 pages: home, offer and prices, about, reviews, contact
- Built with AI on a KernWeb base, framed by a designer
- AI CMS: change a price or a time slot by asking for it
- 1 round of corrections
- Link to your booking tool
- Domain name for the first year, hosting with no subscription
- The website belongs to you
Not included: multilingual, blog, copywriting, built-in booking.
Start
€5,000
Starting price, excl. VAT. For the coach offering several programmes: a full showcase website, on our AI CMS or on Wagtail, framed by a designer to your identity.
- More pages than Solo, with news: packages, method, about
- AI CMS or Wagtail, your choice
- Booking linked to your tool
- Basic SEO included
- 1 language
- Fast go-live
Not included: copywriting, multilingual.
Business
€10,000
Starting price, excl. VAT. For the practice answering tenders, in several languages: a custom Wagtail website that you own, built to convert and easy to manage yourself.
- 100% custom design, 8 page templates
- Unlimited pages, blog and resources
- Multilingual included
- Simple integrations (forms, calendar)
- Technical SEO foundations built in
- Live from 4 weeks
Up to 70% of eligible expenses funded
Self-employed people and companies with an operating base in Brussels can, under conditions, benefit from the Prime Digitalisation grant: 25 to 70% of eligible expenses, capped at EUR 10,000 per beneficiary per calendar year. The application must be filed before the assignment starts, and approval remains a Region decision. We help you prepare the file.
Frequently asked questions from business coaches
Because the scope is closed. Solo is five pages at most, built with AI on a proven KernWeb base and framed by a designer, with one round of corrections: a few days of work, not a custom project. As soon as you need more pages, a blog, multiple languages or an integration, we move to Start or Business, and the budget follows the actual work.
Yes, if the website is right: clear programmes, visible certifications, a sober tone, a professional photo. What undermines credibility is not the number of pages, it is the generic template and the typos. When you answer tenders or sign multi-month programmes, the full website becomes relevant.
Yes. Solo runs on our AI CMS: no interface to learn, you ask your AI assistant (ChatGPT, Claude, Gemini...) for the change, for example "set the one-to-one session to EUR 60", and it is published. Every version is kept, and rolling back takes one sentence. We walk you through it at delivery.
Often, in Brussels: your clients work in FR, NL and EN. The Solo website is in one language; multilingual is part of the Business package, with per-language management in the CMS. We advise you based on your actual clientele, not on principle.
Yes, under conditions. The Brussels-Region Prime Digitalisation grant covers 25 to 70% of eligible expenses (capped at EUR 10,000 per beneficiary per calendar year). The application is filed before the assignment starts; we help you prepare it.
Let's talk about your business
A 15-minute exploratory call, no strings attached. We will have visited your current website, or your LinkedIn profile, before we talk.
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