Websites for personal trainers and fitness coaches
A website that fills your schedule with sessions
A future client finds you on Instagram, then looks for your website to check you are serious. We design personal trainer websites that explain your method, show your packages and lead to the trial session in one click. And for independent coaches, a Solo package from EUR 1,500 excl. VAT, live in ten working days. From Brussels.
Solo package from EUR 1,500 excl. VAT to start, Start and Business as the business grows. Details further down this page.
What your clients look at
The method
Who you work with, how a session goes, what changes in twelve weeks. A client wants to recognise themselves before writing to you.
Packages and prices
Trial session, pack of ten, quarterly coaching: displayed prices reassure and avoid messages that go nowhere.
The trial session
A button visible everywhere, linked to your calendar or WhatsApp. A convinced client books right away, without a three-page form.
What we build for personal trainers
Two levels, depending on where you are. The Solo website, up to five pages that say all the essentials and go live in ten working days. Or a full custom website, with a blog, pages per package and room for your programmes, when your business justifies it. In both cases, the website belongs to you.
- A readable offer: your packages, your prices and who they are for, on pages that read well on a phone.
- Booking linked to your tool: Calendly, Google Calendar, WhatsApp or your coaching app, without a duplicate calendar.
- Client reviews: your Google reviews and transformations put forward, with your clients' consent.
- Instagram embedded: your latest posts on the website, to show you are active.
- Local SEO: "personal trainer + municipality" and "fitness coach + neighbourhood", where your clients search.
- Framed photos: we tell you which photos to take, with your phone, so the website looks professional.
- A path to grow: the Solo website can evolve into a full website when you hire or open a studio.
Fitness sells results; the website must stay honest. We avoid numbered weight-loss promises and before/after shots without context, and we put forward your method, your certifications and your clients' experience. Texts are validated with you before publication.
Solo, Start or Business: three packages, depending on where you are
Most independent coaches start with Solo: up to five pages, a designer who frames it, a budget from EUR 1,500, a deadline that is kept. It is the professional version of what you would have done yourself, without the cobbled-together site that raises doubts. As the business grows, Start and then Business take over, keeping your domain name and the rankings you have earned.
Solo
€1,500
Starting price, excl. VAT. For the independent coach: the showcase website, live within ten working days of receiving your content.
- Up to 5 pages: home, offer and prices, about, reviews, contact
- Built with AI on a KernWeb base, framed by a designer
- AI CMS: change a price or a time slot by asking for it
- 1 round of corrections
- Link to your booking tool
- Domain name for the first year, hosting with no subscription
- The website belongs to you
Not included: multilingual, blog, copywriting, built-in booking.
Start
€5,000
Starting price, excl. VAT. For the coach with several packages or locations: a full showcase website, on our AI CMS or on Wagtail, framed by a designer to your identity.
- More pages than Solo, with news: packages, method, about
- AI CMS or Wagtail, your choice
- Booking linked to your tool
- Basic SEO included
- 1 language
- Fast go-live
Not included: copywriting, multilingual.
Business
€10,000
Starting price, excl. VAT. For the coach opening a studio or hiring: a custom Wagtail website that you own, built to convert and easy to manage yourself.
- 100% custom design, 8 page templates
- Unlimited pages, blog and resources
- Multilingual included
- Simple integrations (forms, calendar)
- Technical SEO foundations built in
- Live from 4 weeks
Up to 70% of eligible expenses funded
Self-employed people and companies with an operating base in Brussels can, under conditions, benefit from the Prime Digitalisation grant: 25 to 70% of eligible expenses, capped at EUR 10,000 per beneficiary per calendar year. The application must be filed before the assignment starts, and approval remains a Region decision. We help you prepare the file.
Frequently asked questions from personal trainers
Because the scope is closed. Solo is five pages at most, built with AI on a proven KernWeb base and framed by a designer, with one round of corrections: a few days of work, not a custom project. As soon as you need more pages, a blog, multiple languages or an integration, we move to Start or Business, and the budget follows the actual work.
Your texts (we give you a six-question outline), five to ten photos, your packages and prices, your Google reviews, the link to your booking tool. The ten working days start when we receive these elements.
Yes. Solo runs on our AI CMS: no interface to learn, you ask your AI assistant (ChatGPT, Claude, Gemini...) for the change, for example "set the one-to-one session to EUR 60", and it is published. Every version is kept, and rolling back takes one sentence. We walk you through it at delivery.
The website links to your tool (Calendly, Google Calendar, WhatsApp, your app): that is included. A booking module built into the website, with payment, belongs to a custom website.
Yes, under conditions. The Brussels-Region Prime Digitalisation grant covers 25 to 70% of eligible expenses (capped at EUR 10,000 per beneficiary per calendar year). The application is filed before the assignment starts; we help you prepare it.
Let's talk about your business
A 15-minute exploratory call, no strings attached. We will have visited your current website, or your Instagram, before we talk.
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