Let's talk about your project
Websites for gyms, studios and fitness clubs

A website that turns the curious into members

A future member looks at three things: the classes, the price and the atmosphere. We design gym websites that show the schedule in real time, explain memberships without small print and lead to the trial session in one click, connected to your management software. Custom-built, from Brussels.

Or start by estimating your budget with the price simulator, in two minutes.

What your members look at

The schedule

The week's classes, the coaches, the spots left, readable on a phone. It is the most visited page of any gym.

Memberships

Monthly, yearly, ten-pass, student: displayed prices, clear terms (commitment, cancellation). What is hidden ends up in the Google reviews.

The atmosphere

Photos of the gym and its members, a short video, coaches introduced. The visitor wants to know whether they will feel at home.

What we build for gyms

A custom website, fast on mobile, easy to manage and built to grow with your gym. You edit day-to-day content yourself, on a robust technical base built with Wagtail, and the schedule is embedded from your software. The domain name, the content, the data and the developments made for your project belong to you.

  • Embedded schedule: classes, coaches and bookings pulled from your software (Mindbody, Virtuagym, Eversports, Sportivity or other), without double entry.
  • Membership pages: each plan explained, with its price, its terms and its sign-up button.
  • Trial session in one click: the button visible everywhere, linked to your booking tool.
  • Pages per activity: weight training, group classes, cross-training, yoga, boxing: one page per activity, each built for search.
  • Coaches and team: profiles that make people want to come, with specialities and time slots.
  • Local SEO: "gym + municipality" and "yoga classes + neighbourhood", where your future members search.
  • Multi-site: several gyms, one website, with schedule and prices per location.

A gym sells a habit, not a session. We design for retention as much as for sign-up: news and challenges, reviews put forward, readable membership terms, a member area linked to your software on the packages that include it. What is clear at sign-up avoids disputes and bad reviews.

Three budgets, depending on the size of your gym

An independent coach with a studio does not have the same needs as a club with 1,500 members. The budget follows the actual work.

Solo, Start or Business

Solo

€1,500

Fixed price excl. VAT. For an independent coach's studio: one page with classes, prices, reviews and a booking link, live in ten working days.

  • 1 page, 5 to 6 sections
  • Link to your booking tool
  • No CMS, no embedded schedule

Start

€5,000

From. For an independent gym: a multi-page showcase website, AI-generated or on a no-code platform, framed by a designer.

  • Activity and membership pages
  • Schedule displayed through your tool's widget
  • 1 language

Business

€12,000

From. For a club or a network: a custom Wagtail website that you own, with schedule and booking built in.

  • Schedule and booking embedded (widget or calendar)
  • Multilingual and multi-site
  • You own the code

Member area and full sync with your software: Premium package.

Up to 70% of eligible expenses funded

Gyms with an operating base in Brussels can, under conditions, benefit from the Prime Digitalisation grant: 25 to 70% of eligible expenses, capped at EUR 10,000 per beneficiary per calendar year. The application must be filed before the assignment starts, and approval remains a Region decision. We help you prepare the file.

Frequently asked questions from gyms

From EUR 1,500 excl. VAT for an independent coach's studio (Solo package, one page) to EUR 5,000 for a full showcase website and around EUR 12,000 for a custom, multilingual, multi-site website with schedule and booking built in. The details are on our packages page, and our article on website prices in Belgium explains what drives the budget. For a personalised estimate, our price calculator answers in two minutes.

Yes. Most gym software (Mindbody, Virtuagym, Eversports, Sportivity, Xplor) offers a widget or an API. On Start and Business, we embed the schedule and booking widget; on Premium, we sync classes, coaches and sign-ups directly into the website, with a member area.

Yes, through your management software: the website leads to its sign-up and payment flow, which handles contracts and direct debits. We do not rebuild a payment system next to yours.

We start with an inventory of your existing pages and rankings: useful content is kept or improved, every old URL is redirected and Search Console is transferred, with no downtime. A redesign always involves some variation, but a well-prepared migration limits losses and builds better foundations. The full method is in our article on migrating without losing your rankings.

Yes, under conditions. The Brussels-Region Prime Digitalisation grant covers 25 to 70% of eligible expenses (capped at EUR 10,000 per beneficiary per calendar year). The application is filed before the assignment starts; we help you prepare it.

Let's talk about your gym

A 15-minute exploratory call, no strings attached. We will have visited your current site before we talk.