E-E-A-T
Definition
E-E-A-T stands for Experience, Expertise, Authoritativeness, Trustworthiness. It is the grid Google uses to assess the credibility of a piece of content, of its author and of the site publishing it.The notion comes from the official guidelines Google gives its quality raters. It is not a score the algorithm computes directly: it is the reading grid that steers its systems. The question asked is simple: is this content written by someone who knows what they are talking about, and can they be trusted?
In practice, the signals are within your reach: identified authors (name, role, background) rather than anonymous texts, sourced and dated facts, clear contact details and legal notices, real client reviews, and copy that acknowledges its limits instead of promising everything.
The stakes have grown with generative engines: when an assistant composes an answer, it picks its sources, and it favours those that show who is speaking and where the numbers come from. Credibility has become a condition for being cited.
It is a demanding but healthy grid: it rewards what a serious business already does. Our articles apply the recipe: verified and dated facts, field experience, and no promise we cannot keep.
The one-question test: could your article be signed by anyone at all? Add the author and their role, date the verified facts, cite your sources: three immediate E-E-A-T signals, without touching the rest of the text.
Frequently asked questions
No: it is an assessment grid from the guidelines given to quality raters, which steers the ranking systems. You cannot "see" your E-E-A-T; you cultivate its signals: authors, sources, transparency.
Sign the content with a name and role, date the verified facts, display complete contact details and legal notices, show real clients and real projects. Simple gestures which, combined, weigh with readers and engines alike.