Title tag
Definition
The title tag is the title of a web page as it appears in the browser tab and in blue in search results. It is one of the most direct signals telling search engines, and visitors, what the page is about.Every page of your site carries a title that is invisible in the page itself: the title tag. You see it in three places: the browser tab, the search results (the blue clickable line) and link previews when a page is shared. It is often the very first impression your business makes.
A good title follows three rules: 50 to 60 characters so it is not cut off, the page's subject first (what the visitor is looking for, not your slogan), and a unique title per page. "Home" or the same title everywhere is visibility left on the table.
The title tag is one of the oldest and most direct ranking signals. It deserves to be written by hand for your important pages, in a CMS that lets you edit it page by page, without a developer.
One detail that is not a detail: during a redesign, titles that work are kept or improved, never reinvented. It is one of the steps of our migration method.
Type site:yourdomain.be into Google and scan your titles: if they all look alike or say "Home", every page concerned is missing clicks it could win with ten minutes of rewriting.
Frequently asked questions
Not necessarily: the title works in the search results, where it earns the click; the H1 welcomes the reader on the page. Close in substance, they can differ in form.
When the title looks too long, generic or distant from the query, Google composes another one from the page's content. A precise, faithful title is displayed as is most of the time.