GEO (Generative Engine Optimization) is the work that makes a brand present in the answers of AI assistants: ChatGPT, Perplexity, Google's AI Overviews. It rests on pages that answer a question directly, dated and verifiable facts, and a site that AI crawlers can read.

What exactly does the €1,500 a month cover?

The website itself (design, hosting, maintenance), the opening audit, the first month's quick fixes, then monthly search and AI visibility work, a dashboard and a review every two months. The exact price depends on the size of the site and the publishing rhythm you want; it is written down before the start.

How long is the commitment?

Twelve months: the time it takes for search work to produce stable results. The dashboard lets you follow the progress from the first month.

My site already exists, can it join OPTIMAX Web?

Yes, if we migrate it to Wagtail or to our AI-assisted CMS. If the site has to stay on its current platform, KERN-IT's OPTIMAX programme applies, from €2,400 to €3,200 a month depending on complexity.

How do you measure visibility in AI assistants?

We follow a set of questions representative of your business and record, at regular intervals, whether and how your brand appears in each assistant's answers. Those readings sit in your dashboard, next to Google rankings and visits.

Programme • SEO and AI visibility

OPTIMAX Web: your website, and its place in Google and in AI answers

A website is built in a few weeks; its visibility is earned over months. OPTIMAX Web brings both into one programme: KernWeb designs and hosts your site, then makes it present in Google and in the answers of ChatGPT, Perplexity and Google's AI Overviews. A monthly rhythm, a named lead, a dashboard you read without us. From €1,500 excl. VAT per month, website included.

Request the free audit

What the programme covers

The website

Designed without a template on Wagtail or on our AI-assisted CMS, hosted and maintained by us. You edit your pages yourself; the code is yours.

Search rankings

Technical audit, page architecture, structured data, mobile performance, content written to answer the questions your customers ask, rank tracking.

AI visibility

Pages built to be read and cited by assistants: direct answers, dated facts, clear entities, open access for AI crawlers, citation tracking.

How it runs

1. Audit

Performance, search, accessibility, technical debt: a prioritised report, delivered before any commitment.

2. Quick fixes

High-effect, low-cost defects are handled in the first month: images, scripts, markup, redirects, speed.

3. The long work

Every month, new and rewritten pages, structured data, and the fixes the tracking calls for.

4. Tracking

A dashboard of rankings, visits and citations; a review every two months with your lead, who keeps the roadmap.

Pricing

Two programmes, depending on whether the site is to be built or already exists.

Pre-qualification audit

Free

A 30-minute call, a read of your site, recommendations and an estimate of the potential.

OPTIMAX Web

From €1,500 excl. VAT per month

For the sites KernWeb designs and hosts: the website, its rankings and its AI visibility, over twelve months.

OPTIMAX

€2,400 to €3,200 excl. VAT per month

For existing platforms and applications: KERN-IT's advanced optimisation programme.

Who it is for

SMEs and independents

A business that lives on inbound requests and has nobody in-house to look after the site and its rankings.

Professional practices and non-profits

Lawyers, architects, engineering firms, accountants, associations: pages that answer precisely what people ask you.

Sites that have lived

A WordPress, Drupal or Webflow site migrated without losing its rankings, then looked after.

Frequently asked questions

: GEO (Generative Engine Optimization) is the work that makes a brand present in the answers of AI assistants: ChatGPT, Perplexity, Google's AI Overviews. It rests on pages that answer a question directly, dated and verifiable facts, and a site that AI crawlers can read.
: The website itself (design, hosting, maintenance), the opening audit, the first month's quick fixes, then monthly search and AI visibility work, a dashboard and a review every two months. The exact price depends on the size of the site and the publishing rhythm you want; it is written down before the start.
: Twelve months: the time it takes for search work to produce stable results. The dashboard lets you follow the progress from the first month.
: Yes, if we migrate it to Wagtail or to our AI-assisted CMS. If the site has to stay on its current platform, KERN-IT's OPTIMAX programme applies, from €2,400 to €3,200 a month depending on complexity.
: We follow a set of questions representative of your business and record, at regular intervals, whether and how your brand appears in each assistant's answers. Those readings sit in your dashboard, next to Google rankings and visits.

KernWeb is listed on SeoGeoMap, the directory of SEO and GEO experts published by KERN-IT, under the same rules as every other agency.

Let's talk about your site

A thirty-minute exploratory call, no commitment. We will have read your site before we talk.