Return on investment calculator
How many clients does it take to pay your website back?
The short answer: divide the price of the website by what a client brings you. A Business website at EUR 10,000 excl. VAT, for a company whose average client is worth EUR 3,000, is paid back with the fourth client; on gross margin rather than revenue, count about ten clients. The calculator below runs the numbers with your own figures, then tells you in how many months the website is paid back depending on how many clients it brings you.
Or run the numbers first, in two minutes, without sending us anything.
Indicative figures; replace them with your own.
What is left of each client's revenue once your direct costs are paid. The payback is calculated on it, not on revenue.
A benchmark: how many enquiries does your current website bring you? A well-built site should do better.
Our packages, excl. VAT: Solo from 1,500 €, Start from 5,000 €, Business from 10,000 €, Premium from 20,000 €.
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Projections use your own assumptions; they are not a promise of results. Amounts exclude VAT; yearly hosting after the first year is not included.
Three examples, on a 40% gross margin
The number of clients to sign to pay the website back, depending on its price and what a client is worth to you. Amounts exclude VAT; clients are rounded up.
| Website price | Client at EUR 1,000 | Client at EUR 3,000 | Client at EUR 10,000 |
|---|---|---|---|
| Solo, EUR 1,500 | 4 clients | 2 clients | 1 client |
| Start, EUR 5,000 | 13 clients | 5 clients | 2 clients |
| Business, EUR 10,000 | 25 clients | 9 clients | 3 clients |
| Premium, EUR 20,000 | 50 clients | 17 clients | 5 clients |
How to read it: a firm whose average client brings EUR 3,000 of revenue, at a 40% margin, pays a Business website back with nine clients; at one client a month brought by the website, that is nine months.
What the website changes, beyond the maths
The number of clients to sign is the simplest figure, not the only one. A custom website works on several levels at once, and most of them do not fit in a formula.
- How your brand is perceived: the first impression happens on your website before your first meeting. A design that looks like you builds trust; a template builds doubt.
- Reassurance: visitors find your work, your reviews, your answers to the questions they do not dare ask. They call you already convinced.
- Visibility: a website built for search captures, month after month, the people looking for what you do, with no advertising budget.
- Enquiries: every page leads to a clear action. A website that converts turns visits into forms, calls and bookings.
- Availability: it answers at 11 pm on a Sunday, during your holidays, to a client comparing three providers.
- Ownership: on Wagtail, the code and the content belong to you; the website follows your company, not the other way round.
That is why we say a website is not an expense, it is an investment: your best salesperson, one that never sleeps and costs a fraction of its figures.
Frequently asked questions about website return on investment
It depends on what a client is worth to you. With an average client at EUR 3,000 of revenue, it takes 4; at EUR 1,000, it takes 10; on gross margin rather than revenue, about twice as many. The calculator above runs the numbers with your own figures, margin included if you know it.
It does when it is built for that: pages that answer what your clients search for, proof that reassures them and a contact request at every step. A brochure site left alone and never updated does not. Our packages include SEO foundations and enquiry tracking from delivery, with no ranking promise: search visibility is worked on, not promised.
A Business website at EUR 10,000 excl. VAT, spread over three years, comes to EUR 278 a month, first-year hosting and training included. A Start website at EUR 5,000 comes to EUR 139 a month. After that, yearly hosting and, if you wish, ongoing maintenance.
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