The short answer: an effective real estate agency website holds in seven pages: the home page, the listings, the valuation page, a sellers page, the agency and its team, the neighbourhood pages and the contact page. With a clear hierarchy: the page that pays is not the one you think. Buyers live on the portals; sellers choose an agency, and it is on your website that they size it up.
The site's real job: reassuring sellers
There is no point competing with the big property portals on property search: it is their trade, they will stay better at it. Your site plays another match: when an owner hesitates to entrust you with their property, they type your name, look at your site and decide within minutes whether you deserve a call. Every page is built for that moment.
1. The home page: your area and your difference
In five seconds: where you work (municipalities, neighbourhoods), what you sell best, and two clear buttons: "Get my property valued" and "See our listings". The classic mistake: a carousel of listings and no message for sellers.
2. The listings: proof that things move
The listings section is less about selling the properties than about proving your activity: real photos, well-kept records, and above all the sold or rented properties displayed as such. A "sold in 3 weeks" banner reassures a seller more than ten arguments. If you use real estate software, the listings must feed automatically from it: nobody maintains double entry over time.
3. The valuation page: the one that pays
It is the gateway to mandates and deserves your best work: what the valuation includes, how it goes, how fast, and a short form. Spell out what sets you apart from an automatic calculator: a visit, a reasoned opinion, real knowledge of the neighbourhood. A button to this page belongs on every page of the site.
4. The sellers page: your method, in black and white
How you put a property on the market: preparation, photos, distribution, visits, negotiation, follow-up to the deed. The seller compares agencies that all display "professionalism and proximity": the one that shows its method wins the mandate.
5. The agency and the team: faces, not a logo
People entrust their assets to people. Faces, names, IPI licence, languages spoken, who handles what. It is also where your client reviews belong, with restraint and authenticity.
6. The neighbourhood pages: your local visibility
One page per municipality or neighbourhood where you are genuinely active: your knowledge of the local market, your recent sales, what makes the area specific. It is the heart of an agency's local SEO, and something no portal will do for you.
7. The contact page: frictionless
Clickable phone number, short form, address and hours, access. And every listing, every neighbourhood page, every article points to the valuation or the contact page.
What should NOT be on the site
- Stock photos: keys handed over in front of a blurry door, everyone has seen them. Your real properties, your real streets.
- Price promises: "we sell at the best price" without proof is noise. Show real sales.
- Double entry: a manually updated listings page always ends up showing properties sold months ago.
The typical structure, summarised
| Page | The question it answers |
|---|---|
| Home | Is this agency right for my property? |
| Listings | Does their inventory really move? |
| Valuation | What is my property worth, and what are they worth? |
| Sellers | How would they work for me? |
| Agency / team | Who am I entrusting my assets to? |
| Neighbourhoods | Do they really know my market? |
| Contact | How do I start, simply? |
And technically?
Two requirements specific to the trade: integration with your real estate software so the listings live on their own, and local SEO built into the structure (neighbourhood pages, Google profile, consistent contact details). All on a CMS your team edits autonomously.
We have a full page on what we do for the sector: websites for real estate agencies. To situate the budget, see our article on prices, and if you start from an existing site, the migration must be prepared. Tell us about your agency: we will have visited your site before replying.