Responsive design
Definition
A responsive website automatically adapts its layout to every screen: phone, tablet, computer. More than half of your visitors browse on mobile.Responsive design stopped being an option long ago: it is a prerequisite. Depending on the sector, 50 to 70% of a Belgian professional website's traffic comes from a phone. A site that forces pinching and zooming on mobile drives clients away, every day, silently.
Being responsive does not just mean "it fits the screen". Real responsive work rethinks the hierarchy of every page for mobile: which message first, which buttons within thumb's reach, which images to lighten, which menu to simplify. It is design work, not a technical setting.
Google has also made it a criterion: indexing happens on the mobile version of your site first (mobile-first indexing). A site that is mediocre on mobile starts with a visibility handicap, on top of losing visitors.
At KernWeb, every page template is designed and tested on mobile, tablet and desktop before approval. It is one of the 5 principles of design that converts.
Test your current site: open it on your phone and try to request a quote in under 30 seconds. If you cannot, neither can your prospects.
Frequently asked questions
Yes, because it goes beyond merely fitting the screen: menus usable with a thumb, images served at the right size, short forms on mobile. More than half of the visits to a professional website happen on a phone.
For nearly all SMEs, no. An app makes sense for daily, logged-in use. To present your business and generate enquiries, a responsive website does the job without the build and upkeep costs of an app.